How can components of a brand reflect a company that provides automated pharmaceutical delivery?
In this collaborative project, my team conceptualized a company that could compete within today’s technologically advanced market. Our challenge was to develop a concise and strategic brand platform, a descriptive name, and a corresponding visual identity.
We first conceptualized this company that uses automated vehicles to deliver immobilized people their pharmaceutical needs. Our user persona research involved understanding the reasons someone might be immobilized. This word describes those with physical disabilities, people without personal vehicles, and those who work from home.
Before pulling out the sketchpads, the primary step was to develop the brand platform. Our mission statement was made concise and unique by making specific and meaningful visions, core values, and objectives. The company’s name required not only a creative twist of words but also awareness of the available internet domains. This research was led mainly by Jack Randall and Michael Florez. We determined ZipCap to be the appropriate name.
